4D-Strategy Alignment







The 4 Disciplines of Execution®





FranklinCovey has studied the topic of execution for years with thousands of teams and in hundreds of organizations.


Execution breaks down because of the conflict between the enormous amount of effort required to maintain an operation (your “day job” or what we call the “whirlwind”) and the goals for moving the operation forward. While both forces are necessary, they are not the same and do not get along. They compete for time, energy, and attention.











Want to create an execution culture?
Start by moving the middle.


One of the most significant barriers to superior results in any organization is chronic inconsistency — the variation in performance between divisions, between departments, between shifts in the same department, and between people on the same shift. In every great organization, you will find pockets of great execution — a “top 20%” of high performance. The challenge is to move the middle 60% of your average workforce toward the higher performance level of the top 20%. Improvement of this magnitude doesn’t produce incremental results — it creates breakthrough results.


To move your performance curve righter and tighter, your organization needs to define its target — the most important goal to accomplish and what behavior needs to change to hit that goal. Engage with FranklinCovey to bring tremendous focus into your organizational strategy and learn how to hit those goals through our Execution Design Session (EDS).










Execute in Uncertainty and Complexity

Learn what a leadership team needs to do to navigate unnecessary complexity.


The Strategy Map

Learn how to achieve breakthrough results while balancing the urgencies of the whirlwind.


Gwinnett Medical

Gwinnett Medical Center was determined to raise patient satisfaction scores. Watch their journey as their staff identifies objectives, outlines strategy, and maintains the focus to carry it out.

Latest Thinking



Download our guide, Impact Your Organization’s Results: Turn Average Employees Into High Performers.

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Join Chris McChesney, lead author of the bestselling book in the world on strategy execution, for a 60-minute webcast.

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Case Study

See how the Opryland Resort and Convention Center executes on guest satisfaction with The 4 Disciplines of Execution.

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Let us help you achieve your breakthrough results.
Contact us today.


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